Here’s a preview of my December 9, 2015 Sioux Falls Business Journal cover story, looking at how retailers navigated the trend of consumers doing their Christmas shopping earlier and earlier. Companies like Lewis Drug, Chelsea’s Boutique and Montgomery’s Furniture had to decide whether to push their deals up to September or try to play the long game to serve holiday needs right on to the big day.
You can read the full story by clicking the link below.
The date hasn’t changed, but Christmas still came early this year.
In mid-September, CreditCards.com reported that 32 million Americans, or 14 percent of consumers, had already started hunting for holiday gifts. Even more surprising, 4.6 million were done with their lists. Continue reading